Packaging of consumer goods is a US$350 billion global business, and DuPont has been a principal supplier and innovator from the start. Today, our portfolio of science-based packaging solutions ranges from films and plastics, to coatings, adhesives, non-wovens and advanced anti-counterfeiting technologies.
BRAND PROTECTION
DuPont`s latest advances in anti-counterfeiting and brand authentication include advanced photopolymer-based holography, DNA-based biomolecular marking, and nanotechnology-based color-shift films.
Holographics
Anyone with a film embosser can supply ordinary holograms that decorate.
To truly secure and authenticate, DuPont offers a next-generation approach: Izon™ optically variable devices (OVDs) based on embedded photopolymer technology.
Izon™ sets a new standard for overt security devices with full parallax, deep 3D imaging. Unlike anything else, Izon™ allows the viewer to literally look around the sides of the object in the image as if it were real, delivering instant visual verification of the authenticity of the document or product being inspected.
The 3D image can contain a variety of data and objects and also allows for ``on-demand`` 3D facial portraits for use in personal security documents. DuPont science lets you add further layers of security by incorporating various covert properties into the Izon™ products.
Izon™ products come in a variety of material constructions, including permanent or tamper-evident security labels, tamper-resistant seals and as component elements for Personal Security Documents and IDs.
Color-Spectra Film
Just like a rainbow creates a spectrum of color in an otherwise blue sky, DuPont™ Color-Spectra films take light and bend it to the needs of brand marketers interested in assuring brand authenticity.
Bi-color and tri-color shifts are engineered using deposited nanoclusters of particles on a controlled viewing plane backed by a reflective surface. Each color shift is tailored to the brand owner, and then mass produced under controlled manufacturing conditions to assure an exclusive color shift ``signature`` visible to the naked eye and measureable by machine readers.
Detected color shifts are compared with specific wavelength standards from original film production, helping brand owners authenticate their products in the field.
Bio-Molecular Markers
Because science can now synthesize short segments of DNA, DuPont can now offer powerful coding specificity to the field of brand protection.
New bio-molecular markers from identif Technology, available through DuPont, produce a customer-specific, covert protection method that is virtually impossible for others to detect or fake, and yet extremely simple and economical for the brand owner to use.
Authenticity testing takes just seconds, wherever and whenever the owner wants, using a pen-sized marker and cordless, hand-held scanner.
PLASTIC FILMS
Aseptic Packaging Systems
Flexible aseptic packaging delivers benefits throughout the value chain, from production equipment and processing advantages, to the marketing of easily customized package sizes, to reduced packaging, shipping, and storage costs.
The consumer pours easily from a pitcher, and enjoys excellent flavor and nutrition thanks to precise aseptic process. The system creates packages that are tamper evident, FDA-compliant and easy to open, use, and store.
Insulated Wraps
Super-thin DuPont™ Cool2Go™ insulated wraps help keep beverages cool longer. The wrap is smooth to the touch and easy to print, for brands that want to create a real difference for consumers.
DuPont puts materials ingenuity and package process and machinery know-how to work for a new generation of beverages.
Water Soluble Films
Innovative packaging of laundry and dishwasher detergents, chemicals and similar products can take advantage of highly specialized films made from DuPont™ Elvanol® polyvinyl alcohol.
The films dissolve in water, leaving no packaging waste.
Benefits include pre-measured dosing control for concentrated products, an easy ``toss-in`` package, and reduced waste disposal costs. Markets include laundries, food service, agriculture and home use.